A modern e-commerce platform with local payment integration, real-time inventory sync, and a mobile-first shopping experience for an Ethiopian retail brand.
Client
Sheger Mart
Industry
Retail
Year
2023
Sheger Mart wanted to expand beyond their physical stores and reach customers across Ethiopia online. Existing e-commerce platforms did not support Ethiopian payment methods like telebirr and CBE Birr, had limited Amharic language support, and were not optimized for the local logistics landscape. They needed a platform that felt native to Ethiopian shoppers while maintaining international e-commerce standards.
We researched the Ethiopian e-commerce landscape extensively, studying consumer behavior, payment preferences, and logistics challenges. We designed the platform mobile-first, recognizing that the majority of Ethiopian internet users access the web via smartphones. Payment gateway integrations were prioritized early in development, with direct partnerships with telebirr and CBE Birr.
The platform features a mobile-first responsive storefront with Amharic and English language support, integrated payments via telebirr, CBE Birr, Amole, and card payments, real-time inventory sync across physical stores and the online catalog, an order management system with delivery tracking and driver assignment, a loyalty program with points and referral rewards, and an admin dashboard with sales analytics and customer insights.
300%
Growth in online sales within 6 months
15K+
Active monthly users
98.5%
Payment success rate
4.7/5
App store rating
“NOVEK understood our market. The platform feels Ethiopian while matching the quality of international e-commerce sites. Our customers love paying with telebirr directly in the app.”
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